Sentry, a company, recognized the need to comply with European cookie laws and US privacy laws by requiring user notice and consent for cookies, including non-advertising cookies. They took a radical approach to avoid subjecting users to intrusive pop-ups and banners, instead opting not to use certain cookies that don't meet the narrow exceptions available under applicable law. To identify and evaluate all their cookies, they looped in a technical team, used scanning tools, and worked with third-party providers to determine which cookies could be disabled. After landing on retained cookies, they removed their cookie banner and implemented website scanning technology to ensure continued compliance, choosing to prioritize user digital privacy experience over business flexibility.