Sentry's new design focuses on a monochromatic scale of neutral purples as its base layer, incorporating Sentry's original red-orange in fiery tones to create contrast and attention-grabbing visuals. The brand has intentionally chosen to use illustrations instead of icons or screenshots, which provide large visual anchors and communicate complex ideas more effectively. The typeface used is Maison Neue, a unique choice that adds to the brand's personality. The new design aims to communicate clearly by avoiding buzzwords and jargon, instead using practical examples and a conversational tone to convey value. By embracing its unique story and personality, Sentry's new design seeks to connect with users on an emotional level, rather than trying to be something it's not.