How ScyllaDB Helped an AdTech Company Focus on Core Business

GumGum, an AdTech company, has significantly reduced its operational overhead by integrating ScyllaDB, a managed database service, into its infrastructure to enhance its proprietary machine-learning platform, Verity. This shift allowed the company to transition from a resource-intensive, self-managed Cassandra database on Amazon Web Services to ScyllaDB, which efficiently manages ad targeting by tracking ad exposure across different regions to prevent over-serving. The switch to ScyllaDB, which is API-compatible with Apache Cassandra, addressed GumGum's challenges in ensuring that consumers do not repeatedly see the same ads, regardless of their global location. ScyllaDB's resilience, achieved through geographically distributed replica databases, helped GumGum maintain consistent service and reduce complexity, allowing the company to focus on its core business and handle a significant increase in ad volume with ease. The collaboration between ScyllaDB and GumGum also involved overcoming initial integration challenges, leading to the development of an admission control mechanism to manage connection storms effectively, ultimately leading to a streamlined and efficient ad-serving process.