Every Experience Matters: Browsing Habits & Engagement Report

Consumers have no tolerance for errors during digital experiences, with 20% abandoning shopping with a brand after encountering an error, and a quarter sharing their negative experience with others. Poor user experiences can impact brand loyalty, accessibility, and revenue, causing companies to lose paying customers to competitors. Errors can also lead to consumers cursing or throwing things, resulting in physical damage. Continuous testing is key to preventing these negative outcomes and ensuring an excellent customer experience every time.