To effectively plan a test automation strategy, consider the key stakeholders involved, including testing staff, developers, designers, and service desk personnel. Understanding what needs to be tested, how current tests are designed and executed, and whether they meet testing requirements is crucial. The approach should involve designing an automated regime based on the "wish list" of desired tests, either starting from scratch or building upon existing practices. Decisions on in-house versus outsource testing, resource allocation, budget, and time constraints will influence the best strategy for your organization. Understanding testing needs, resources, and available services is essential to making informed decisions about your test automation plan.