“We’ve created a tech stack that’s infinitely scalable”: Conversation with Bettina Donmez of PUMA
Blog post from Sanity
PUMA's Senior Manager of E-Commerce Platform Development, Bettina Donmez, discusses the transformative impact of adopting a flexible and innovative tech stack, focusing on the Sanity platform, to enhance PUMA's digital experiences. Since 2020, Donmez has led the evolution of PUMA's frontend tech stack, including the integration of headless technologies, which allows the company to adapt quickly to changing consumer needs and maintain a competitive edge in the e-commerce space. The use of structured content and Sanity's headless CMS enables PUMA to create consistent and customizable digital experiences across various markets, facilitating seamless content management and campaign execution. The approach emphasizes the importance of change management and discipline in overcoming resistance to new technologies, while showcasing the potential of structured content to streamline operations and drive innovation. Through collaboration with partners and leveraging a scalable data structure, PUMA has successfully built a modern digital ecosystem that supports both global and regional operations, highlighting the strategic advantage of a flexible tech stack in delivering remarkable brand experiences.