Making website updates easier with structured content

Rebranding can be a daunting task due to the complexities involved in updating content across various platforms, which is where the concept of structured content proves invaluable. Structured content involves breaking down content into smaller components and storing it in a centralized system like Sanity's Content Lake, allowing for seamless updates across multiple channels. This approach not only streamlines the process of making changes to product descriptions, location updates, shipping policies, incentive programs, and team information but also ensures consistency and accuracy in content presentation. By updating content in one place, it automatically propagates to all relevant locations, saving time and reducing errors. Sanity emphasizes the importance of proactive content organization and demonstrates how structured content can ease the burden of content management, as seen in companies like AT&T and Unilever, which utilize Sanity to efficiently deliver content across various channels.