How we blog

Blogging serves as a multifaceted tool for Sanity, allowing the company to establish expertise, promote product features, and provide tutorials that integrate their technology with popular frameworks. Through guest posts on reputable platforms like Smashing Magazine and CSS-Tricks, Sanity aims to build a voice of authority despite limited direct traffic and conversions. The blog also covers product functionalities and offers tutorials, such as creating a blog with Next.js, to cater to a developer audience. Content is initially drafted in markdown editors but is eventually polished in Sanity’s editor, contributing to the product's quality assurance process. Posts are published on Sanity's own domain to optimize SEO and are syndicated to platforms like dev.to and Medium, ensuring proper attribution through canonical URLs. Social media and peer reviews play significant roles in refining and disseminating content. Ultimately, blogging goes beyond traditional marketing, serving as an insightful reflection on the evolving digital landscape and the role of Sanity in facilitating efficient workflows for interdisciplinary teams.