How Sentropy used internal apps to speed up the sales process and reduce friction between teams

Sentropy, a company specializing in abuse detection to protect online users, leverages machine learning and a predominantly technical team to address severe online harassment, a problem affecting 1 in 3 American adults. Engineer Li Yu and business strategist Laura Gentile exemplify the company's multidisciplinary approach, with Li initially facing challenges in bridging technical and operational workflows, which hindered efficiency and responsiveness to customers. By adopting Retool, a platform that simplifies workflow management and allows non-technical staff to manage customer data independently, Sentropy significantly reduced reliance on engineers for routine tasks, thereby optimizing its sales cycle and enhancing customer service. This shift not only empowered the business team to provide faster and more accurate responses but also allowed engineers to focus on advancing Sentropy's core mission of combating online abuse, thus aligning operational capabilities with its technological goals.