How to build data products for the next decade

As data collection and application become more prevalent, basic BI dashboards often fall short, necessitating the development of comprehensive data products using modern stacks to facilitate richer user experiences and deeper insights. OGM, an SEO agency working with high-growth B2B companies, exemplifies this approach by solving the dashboard discovery problem through a search feature powered by GPT-4, which directs users to the correct dashboard based on their queries, enhancing accessibility and user experience. Custom visualizations and permission groups further tailor the user experience, ensuring that both internal and external users access only relevant data, while OGM's integration of external APIs enables real-time data retrieval and forecasting. Additionally, OGM's use of Retool allows for both reading and writing data, enabling clients to configure their data pipelines securely. Emphasizing rapid prototyping and iterative development, OGM ensures its data products remain adaptable and aligned with user needs, demonstrating a forward-thinking approach to data utilization in a rapidly evolving landscape.

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