Our startup, PetCode, initially struggled with focus and a clear target, but after working with Replit Ventures (RV0), we realized the importance of extreme focus and solving a specific pain point for our users. We pivoted our product to focus on providing peace of mind regarding pet safety and introduced features that enhance this core function, such as shelter notifications. This shift has led to higher conversion rates, increased ROI from marketing efforts, and a clearer understanding of our value proposition. With a sharpened focus and a clear target, we're now ready to drive our product into the world and provide a safer pet management experience for millions of pet owners.