API documentation is becoming an essential asset in marketing and selling API-based products, with a growing emphasis on integrating Search Engine Optimization (SEO) to improve visibility and reach qualified audiences. Despite its high return on investment, many B2B companies overlook SEO in their API documentation, focusing instead on immediate concerns like accuracy and clarity. However, with changes in B2B buying habits and the increasing revenue derived from APIs, it is crucial to consider SEO strategies to leverage documentation not only as a sales tool but as a means to generate traffic. By implementing SEO practices such as using Google Search Console for measurement, optimizing content with relevant keywords and internal links, and addressing technical factors like page speed and metadata, companies can enhance the discoverability and effectiveness of their API documentation. Redocly provides various tools and features to support these efforts, such as automated sitemap and robots.txt file publishing, internal linking, and page optimization, which help ensure the API documentation aligns with user needs and search engine algorithms.