The article outlines a process for using the Twitter Trending Topics Archive API with Python to gather and analyze trending Twitter data. The five-step guide involves obtaining an API key, subscribing to the Twitter API, and using Python to download and populate a MySQL database with trending hashtags data, which is then exported into a CSV file. This data is used to generate a trend chart in Excel, revealing insights into popular topics over a period, such as significant events and sports games. The analysis highlights the varying duration of interest in different topics, suggesting potential applications for targeted marketing and understanding public engagement with news events.