How We Defined The Pricing Model of Qovery

The text discusses the pricing strategy and growth approach of Qovery, emphasizing the importance of understanding customer value in developing a pricing model. As a co-founder and CRO, the author details their experience with a freemium model that started with offering their product for free to maximize learning and iterate based on user feedback, despite the potential drawbacks of receiving irrelevant feedback. They highlight the role of a North Star Metric in guiding company priorities, focusing on a consumption growth metric, specifically the number of successful deployments per week, which aligns with customer value and business growth. As part of their evolving strategy, Qovery has implemented a tiered pricing model based on deployments, aiming for simplicity, transparency, and predictability while remaining open to further experimentation and adjustments. The text also describes Qovery's core function of simplifying app deployment on AWS and Kubernetes, addressing the complexity these platforms present to developers.