Online retailers face significant revenue loss due to cart abandonment, with nearly 70% of potential sales vanishing before checkout is completed, amounting to $260 billion in recoverable revenue annually. Real-time technology offers solutions by capturing and analyzing customer behaviors in real-time, enabling e-commerce stores to implement features like exit-intent notifications, live chat support, and dynamic social proof, which can recapture up to 10% of lost sales. These technologies address abandonment triggers by providing personalized interventions, such as discount codes or urgency alerts, at critical moments during the shopping experience. This proactive approach, which includes real-time nudges, enhances conversion rates by addressing hesitation before it leads to abandonment, with conversion rates potentially reaching up to 30%, significantly higher than traditional methods. Real-time technology also improves operational efficiency through inventory management and omnichannel data integration, creating a seamless shopping experience across platforms. PubNub Illuminate offers a solution that empowers retailers with real-time intelligence to prevent cart abandonment by engaging customers and triggering personalized nudges at the precise moment of hesitation, ultimately fostering long-term customer loyalty and growth.