AI technologies have revolutionized the eCommerce landscape, transitioning from experimental tools to essential infrastructure that significantly enhances customer satisfaction, revenue, and cost efficiency. The market for AI in eCommerce is projected to surge from $8.65 billion in 2025 to over $45 billion by 2032. Key innovations include chatbots, smart recommendations, and automated content creation, all of which deliver real-time, personalized experiences to customers. PubNub, a real-time communication platform, plays a crucial role by ensuring instant delivery of AI-driven insights, enhancing the speed and responsiveness of customer interactions. PubNub Functions, serverless compute capabilities within the PubNub network, facilitate building intelligent flows without infrastructure concerns, thus enabling ultra-low latency responses. The Functions catalog offers pre-built AI capabilities, allowing businesses to integrate AI solutions like Claude, Gemini, and Perplexity for various applications, from customer service to global commerce and real-time research. This transformation addresses the challenge of complex customer queries by providing relevant results instantly, capturing valuable intent data, and promoting effortless customer experiences. By leveraging these AI tools and PubNub's infrastructure, businesses can focus on delivering unique, intelligent experiences, gaining a competitive advantage over those still relying on traditional keyword searches.