Gamification is a widely adopted strategy that enhances user engagement by integrating game-like elements into non-game contexts, making activities more interesting and enjoyable. This approach is applicable in various domains, including mobile apps, websites, live events, and sports streaming, and incorporates features such as real-time chat, live reactions, trivia, and loyalty points to incentivize user participation and retention. Real-time interaction is crucial for maintaining user interest, as delayed updates can increase churn rates and degrade the user experience. PubNub offers tools such as SDKs, Functions, and AppContext, which facilitate the development of real-time gamified experiences like live leaderboards and personalized user profiles, allowing for enhanced engagement and motivation without the complexity of building infrastructure from scratch. By leveraging these tools, developers can create interactive and competitive environments that foster a deeper connection between users and applications.