To address the challenge of displaying data to a global user base in their local time zones, Lumeo has introduced query-time timezone support, enabling developers to pass a time zone parameter directly to their queries, providing localized experiences and simplifying data pipelines. This feature addresses the need for users to see data in their local time zones for better understanding and engagement, while reducing complexity and errors in backend logic. By handling time zone conversions at the query level, Lumeo's users can tailor the data to their local time zones, enhancing user experience and accelerating development.