Prismic's Website Exploration Lab is experimenting with a novel approach to website personalization by directly asking visitors about their needs and preferences, rather than relying on assumptions based on IP addresses and browsing behavior. This approach, called "dynamic slice generation," allows websites to create personalized content in real-time, transforming them into conversational interfaces that adapt based on user input. This method aims to reduce frustration caused by traditional personalization techniques, foster trust through transparency, and empower users to shape their own digital experiences. The larger vision at Prismic is to develop autonomous websites that function as intelligent partners, enabling marketing professionals to combine AI capabilities with human strategy and creativity. By focusing on human-in-the-loop systems, Prismic is exploring how AI agents can manage content creation and optimization while humans maintain control over brand voice and strategic decisions. This innovative approach seeks to bridge the gap between automation and human agency, providing a more effective and personalized online experience.