Website Hero Section Best Practices + Examples: A Complete Guide
Blog post from Prismic
A website's hero section, being the first visual element users encounter, is crucial for establishing brand identity and engaging visitors immediately. This guide outlines the essential components of an effective hero section, including a compelling headline, supportive subheading, prominent call-to-action (CTA), and a visually appealing hero image or animation. Best practices emphasize a benefit-oriented approach to messaging, limiting CTAs to focus user actions, and ensuring fast load times through optimized images and animations. The guide also highlights the importance of incorporating social proof and regularly testing and refining hero sections to improve user engagement and conversion rates. Examples from brands like Notion, Figma, Slack, and Ahrefs illustrate these principles in action, while tools like Prismic facilitate performance optimization and quick updates through slice variations, empowering teams to continuously enhance their website's impact.