Nine Months Later ... A Website Is Born

Prismic recently launched a new website after a nine-month development process, during which they emphasized three key principles to guide their efforts. The first principle involved formalizing their brand positioning to effectively communicate their value, leading to the creation of a visual identity that resonates with their target customers. The second principle focused on maintaining precision and a clear vision for the project, which included creating a roadmap for redesigning over 60 pages and regularly updating progress to keep the team motivated. The third principle viewed the website launch as just the beginning, emphasizing the importance of testing and iterating on hypotheses to improve user experience continuously. Prismic plans to utilize in-website surveys and session tracking to validate their assumptions and make ongoing enhancements without compromising the visual brand or performance, with a post-launch list of improvements already in place.