B2B SaaS companies face a growing expectation from customers for their products to integrate seamlessly with various marketing automation platforms (MAPs) like Mailchimp, Klaviyo, and Adobe Marketo Engage. As customer bases expand, the complexity and necessity of these integrations grow, often requiring significant engineering resources if handled in-house. An embedded Integration Platform as a Service (iPaaS) offers a scalable solution, providing pre-built connectors and infrastructure for deployment, versioning, and monitoring. This approach saves engineering time, enhances sales velocity by meeting prospects' integration demands, and reduces customer churn by embedding products deeply into users' workflows. Embedded iPaaS ensures a smooth user experience with self-configuration, monitoring, and robust customer service support, making it a key differentiator in the competitive SaaS landscape.