In the highly competitive B2B SaaS market, integrating with other tools and platforms is crucial for long-term viability, as siloed products lead to inefficiencies, customer churn, and stifled innovation. Simply having integrations is not sufficient; they must be robust, highly configurable, and capable of two-way data exchanges to truly enhance user experience and meet evolving business needs. Companies should proactively develop integration strategies that prioritize high-value, scalable, and sustainable connections, while also addressing existing integration gaps that could save customers time and money. By offering the right integrations and empowering customers to create custom connections, SaaS providers can strengthen product loyalty and position themselves as central components of their customers' tech ecosystems, thus mitigating the negative impacts of product isolation.