Customers frequently inquire about how to price integrations when implementing embedded iPaaS to efficiently connect their products with other apps. It's generally advised not to price integrations separately from B2B SaaS products, as integrations are now seen as essential features that should be included because of the narrow focus of modern SaaS products, which require seamless interoperability with other systems. However, specific scenarios may warrant separate pricing, such as when targeting larger customers through higher-tier plans, competing in niche markets, or when an integration becomes a standalone product due to its developed functionality. In such cases, a value-added pricing model is recommended, as it aligns pricing with the value provided to customers, encourages understanding of customer needs, and promotes product optimization. Consistency, simplicity, and fairness are fundamental principles in pricing strategies to ensure capturing maximum value in exchange for the product.