Integrations in B2B SaaS companies are often viewed as necessary but burdensome expenses that do not directly generate revenue and strain engineering resources. However, Prismatic's platform challenges this view by transforming integrations into growth accelerators, enabling companies to see a significant increase in customer acquisition and retention. With features such as a low-code designer, pre-built components, and a self-service marketplace, Prismatic allows teams to rapidly develop and deploy integrations, enhancing deal velocity and contract values while reducing maintenance burdens. By turning integrations from a defensive necessity into strategic assets, companies can improve customer satisfaction and loyalty, allowing engineering teams to focus on core product innovations. Prismatic's approach empowers non-developers to manage integrations autonomously, decreasing support loads and fostering a more agile response to customer needs. This shift in perspective and operational strategy can transform integrations into a competitive advantage, driving sustainable growth and enabling companies to align their product offerings with market opportunities effectively.