The B2B SaaS integration landscape has evolved from basic data synchronization to sophisticated AI-powered integrations that connect products with other tools and automate workflows intelligently. Platforms like Prismatic enable SaaS teams to create dynamic integrations that autonomously learn, analyze, and act, while still allowing human oversight as needed, thereby reducing manual effort and enhancing customer value. The focus is on embedding AI-enhanced workflows directly into products, with Prismatic facilitating this by demonstrating real-world use cases such as intelligent lead enrichment, duplicate detection, automated error analysis, and document processing. These integrations not only streamline processes like lead management and error handling but also contribute to faster onboarding, improved retention, and enhanced customer experiences. The successful implementation of AI integrations starts with clear, measurable use cases, allowing businesses to leverage Prismatic's capabilities to develop scalable, adaptable, and intelligent workflows that align with customer needs.