In the competitive B2B SaaS market, time-to-value is crucial for customer acquisition and retention, and embedded integration Platform as a Service (iPaaS) solutions like Prismatic offer significant advantages by accelerating integration development and deployment. Traditional in-house integration efforts often result in resource allocation challenges, increased technical debt, and support bottlenecks, which can delay customer onboarding and lead to early churn. Embedded iPaaS platforms streamline the integration lifecycle by providing pre-built infrastructure, connectors, and support for both low-code and code-native development, enabling faster delivery of integrations that are essential for meeting customer expectations. This approach not only enhances customer satisfaction and retention but also allows development teams to focus on core product innovation, ultimately contributing to sustainable business growth. By utilizing tools like Prismatic, companies can effectively manage integrations as part of their standard onboarding process, reducing the burden on engineering teams and empowering customers with self-service capabilities, thereby transforming integrations into a strategic asset for business differentiation.