Esusu, a company founded in 2018, aims to create equitable financial access for all Americans by providing data-driven solutions to improve or establish credit ratings, particularly for traditionally underserved communities. The company leverages Plaid Transactions' spending history insights to help people build their credit scores simply by paying rent on time, and offers rent relief programs to those experiencing financial shock. Esusu's mission is to dismantle barriers to housing for working families, focusing on the racial wealth gap in America, where 45 million Americans are deemed credit invisible, impacting their ability to access financial products and services. By using data to bridge this gap, Esusu aims to provide trusted resources to residents and renters, offering them access to products and services they might not have gotten otherwise, with a long-term goal of helping individuals establish homeownership. The company's approach is centered on empowering people to make everyday actions, like paying rent on time, a key factor in building their credit scores.