A personal finance app called Stash is helping millions of Americans build wealth by providing easy-to-use budgeting tools, a taxable brokerage account, and a debit card that earns users stocks each time they use it. The app was founded in 2015 and has since earned a spot on Forbes Advisors' Best Budgeting Apps list with over six million users and three billion dollars in assets under management. Stash's VP of Product, Dan Mendes, attributes the app's success to its focus on long-term wealth building and its ability to provide personalized experiences for users through data insights from Plaid. The app uses transactions data to offer features such as Round-Ups, which enables users to save money by rounding up purchases, and Stock-Back, which allows users to earn rewards back in the form of stocks. Stash is committed to providing value to its customers, particularly those who are first-time or beginner investors, and is continually iterating on its features to better serve their needs.