The global economy has experienced significant shifts, particularly in Europe, leading people to rely on digital tools for managing their finances. Fintech companies are leveraging open banking to provide easier access to financial management and tools. Open banking makes it easier for developers to build digital financial tools accessible to everyone, driving innovation and cost efficiency. The industry is poised to further embrace open banking in 2023 due to increased adoption, regulatory evolution, and the need to address consumer challenges. Companies will focus on delivering insights from data and account-to-account payments, and Plaid aims to support this growth by offering a platform of connected solutions for leading companies worldwide.