In Europe, open banking regulation PSD2 has enabled payment initiation services (PIS) that allow users to initiate payments with a few clicks, making e-commerce transactions safer and easier. PIS services establish a software bridge between the merchant's website and the payer's bank online platform, allowing consumers to authorize payments without needing to be part of traditional card schemes. The concept provides comfort to payees, offering a low-cost solution for both merchants and consumers, and enabling them to shop online even without payment cards. As PIS adoption grows, it is expected to overtake traditional card-based e-commerce transactions by 2023, driven by consumer demand for seamless payment experiences and the integration of open banking enabled solutions.