Everything We Learned About Developer Conference Sponsorship

Permit.io has evolved its developer conference sponsorship strategy significantly over the past two years, emphasizing the importance of understanding developer marketing challenges and selecting appropriate events to attend. The company highlights the necessity of building genuine relationships over merely generating leads, suggesting that smaller community-based events are ideal for quality connections, while larger conferences can expand reach. They advocate for a multi-dimensional engagement funnel at their booths, where different interaction levels offer mutual value to both attendees and the company. Instead of focusing solely on lead generation, they prioritize creating an engaging and memorable experience, often using creative booth setups and unique swag to stand out within budget constraints. This approach emphasizes putting people before products, encouraging interactions that foster long-term relationships and understanding of developer needs.