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PagerDuty has introduced time-based alert grouping for all standard accounts, designed to enhance incident management by reducing alert fatigue and improving triage efficiency during "alert storms." This feature automatically groups multiple alerts occurring within a specified timeframe into a single incident, thus minimizing the noise and redundancy often caused by excessive notifications. The approach allows teams to focus on resolving issues efficiently, as they receive fewer, more informative alerts that capture the entire span of the incident. By centralizing information into a single incident object, teams can streamline their response to outages, prevent redundant incidents, and maintain a clear overview of changing incident dynamics. This practical solution is likened to self-lacing sneakers, offering a simple yet effective way to address a common problem. Users have reported significant improvements in managing critical business services, with NBCNews Digital citing the prevention of thousands of redundant incidents during a beta test. With options to configure grouping periods from 2 minutes to 24 hours, this feature supports a more predictable and organized response strategy, and PagerDuty is inviting feedback and participation in a preview of future intelligent alert grouping developments.