Speed, Scale, and Special Sauce: The Evolution of the PagerDuty Brand

PagerDuty has announced a significant evolution of its brand to better reflect its role as an essential platform for modern digital businesses, emphasizing greater speed, stability, and scale. With a focus on empowering teams and driving transformative change, PagerDuty has revitalized its brand with new design elements such as a four-color gradient and waveform treatments to convey coherence, agility, and inclusivity. The company's brand update includes a new campaign, "Operations Intervention," which aims to address the inefficient workflows of many digital operations and promote PagerDuty as a partner in modernizing business practices. The brand refresh maintains core elements like the company name and logo while introducing a vibrant new color, Volt, and a dynamic photography style. This transformation was completed in-house by PagerDuty's creative team, showcasing the company's commitment to its users, customers, and partners as it continues to innovate and support their journey toward operational excellence.