6 Ways Retailers Can Maximise Value With Creative Engineers

In a roundtable discussion hosted by PagerDuty, retail executives from EMEA explored the role of technology in shaping the future of retail post-pandemic, emphasizing the importance of creative engineering. Key themes included recognizing engineering as a central element of organizational strategy, blending top-down management with technical oversight, and using Objectives and Key Results (OKRs) instead of traditional Return on Investment (ROI) metrics to drive innovation. The discussion highlighted the necessity of understanding what motivates engineers, drawing lessons from the gaming industry to enhance consumer experiences, and ensuring scalable infrastructure to keep pace with technological advancements. The consensus was that by fostering a culture of creativity within engineering departments, retailers can transform customer experiences and operations, with PagerDuty supporting this transformation through automation solutions for nearly half of the Fortune 500 retailers.