10 Ways to Ensure the Theatre of Online Retail

PagerDuty convened retail executives from the EMEA region to explore how technology can shape the future of retail post-pandemic, focusing on themes of digital culture, customer experience, and community. Daniel Bobroff, Co-Founder of ASOS Ventures, highlighted ten technological strategies for enhancing online retail's appeal, emphasizing the importance of fostering a digital culture through distributed engineering, cross-functional teams, and rapid learning from failures. He suggests leveraging storytelling and gamification to create personalized, engaging customer experiences while embracing technologies like augmented reality for responsive retail. Additionally, he stresses the significance of building online communities by acting as enablers through integration and automation, underscoring the role of technology in streamlining operations and enhancing customer satisfaction, as evidenced by PagerDuty's collaborations with leading retailers.