Orb's next chapter: A bold new look for a bold mission

Orb has unveiled a comprehensive brand redesign as it moves into 2026, aiming to reflect its maturity and the evolving needs of its customers in the SaaS and GenAI sectors. The redesign, internally dubbed "Mirrorball," symbolizes Orb's transition from adolescence to a more confident and self-aware phase. Key elements of the redesign include a new typography approach that combines expertise and digital playfulness, a color palette rooted in RGB to highlight its technological foundation, and a focus on human-centered photography to emphasize its customer-centric approach. The new logo and design elements are crafted to convey Orb's core values of agility, accuracy, extensibility, and trust, ensuring the brand can scale and adapt alongside its customers. This evolution in Orb's visual identity is a collaborative effort, involving input from the design team and its partners, and aims to maintain a dynamic and evolving brand presence.