Innovative and actionable monetization strategies with Madhavan Ramanujam and Alvaro Morales

Orb collaborated with pricing consultancy Simon-Kucher to host a round-table discussion on effective monetization strategies, featuring insights from Orb Co-founder Alvaro Morales and Madhavan Ramanujam, author of "Monetizing Innovation." The discussion underscored the importance of product-market-pricing fit, flexibility, and segmentation in pricing models, emphasizing that businesses should avoid assuming a one-size-fits-all approach. Alvaro shared his experience with pricing at Asana, highlighting the challenges and revenue potential of strategic pricing adjustments, which led to the creation of Orb to alleviate related backend issues. Madhavan argued for a shift from seat-based pricing to more adaptive models, like usage-based or hybrid systems, especially in the AI-driven market where speed and strategic pricing are crucial for survival. The conversation also touched on the need for businesses to prioritize pricing strategies in tandem with product development to ensure sustainability and growth. Ultimately, the dialogue stressed the interconnectedness of acquisition, monetization, and retention, urging companies to balance these elements for long-term success.