Who's Actually Vibe Coding? The Data Doesn't Match the Hype

A recent analysis challenges the popular narrative of "vibe coding" as a movement dominated by solo founders and small startups building MVPs quickly and cheaply. Instead, data shows that nearly half of those interested in a "prompting bible" guide work at large enterprises with over 1,000 employees, while only 16% are from small startups. Surprisingly, the majority of these individuals are not engineers but rather executives, strategists, and other roles often frustrated by slow IT processes. They are creating internal tools and process automations to immediately address specific problems, despite potential maintenance and security issues. This trend indicates a shift where business users, empowered by accessible coding tools, are bypassing traditional IT to solve immediate needs, potentially leading to a bifurcation in companies between core systems maintained by engineers and a growing array of user-created internal tools.