Email remains the dominant communication channel for businesses and consumers, with its usage continuing to grow, underscoring the importance of CRM email integration through email APIs. As email users worldwide are projected to surpass 4.5 billion by 2024, personalized communication via CRM systems has become essential, allowing businesses to meet consumer expectations for targeted interactions and to enhance engagement through real-time analytics. Building native email solutions can be costly and complex, prompting companies to use pre-built solutions like the Nylas Email API, which offers a time-saving, secure, and efficient alternative that reduces engineering efforts and mitigates risks. This approach enables businesses to leverage communications data for better customer experiences, streamline productivity, and ensure compliance with various regulations, while also accelerating market entry.