E-commerce services companies are encountering challenges despite recent industry growth due to increased competition, friction in the purchasing process, and heightened consumer expectations, which complicate efforts to maintain low acquisition costs while maximizing gross merchandise value (GMV). Utilizing context-rich, real-time insights from customer communications data can enhance engagement and create more compelling experiences, thereby boosting GMV. The accompanying guide offers strategies for leveraging customer email data to improve experiences throughout the purchasing funnel, ultimately aiming to enhance the end-to-end purchase process and drive higher GMV.