In a competitive CRM technology market, engineering and product teams are increasingly turning to Productivity Infrastructure Platforms to differentiate their offerings and meet rising customer demand for intelligent, automated features. These platforms, such as Nylas, provide API-centric solutions that streamline integration with unstructured data sources, automate workflows, and enhance user experiences, allowing companies like Pipedrive and Dialpad to realize significant ROI gains. By eliminating the need for complex, time-consuming integrations, productivity infrastructure enables developers to focus on strategic initiatives, helping CRM providers add value through features like automated scheduling, intelligent lead routing, and sentiment analysis. Nylas, in particular, empowers CRM platforms to boost user productivity and revenue generation by offering secure, scalable connectivity across multiple providers, thus enhancing the competitive positioning of products in the marketplace.