The modern property technology (PropTech) landscape is being transformed by new technologies such as virtual tours, iBuying, and blockchain, which are turning complex real estate transactions into seamless digital experiences. PropTech applications are under pressure to deliver frictionless and intuitive experiences, as real estate clients increasingly expect convenience akin to other shopping and investing mediums. Despite this, home buying remains a highly stressful event for many, and real estate professionals are seeking automation solutions to focus more on client engagement. Embedded communications features, such as email and calendar integrations, are crucial for enhancing user engagement and improving the overall real estate customer journey by facilitating interactions among agents, brokers, property managers, and clients. These features can help reduce context-switching and improve user efficiency, ultimately driving higher user productivity and loyalty. However, building these communications features in-house can be resource-intensive, leading companies to turn to CPaaS solutions to save development time and costs. By incorporating these technologies, PropTech companies can improve compliance, streamline communications, and provide a more convenient and transparent real estate experience.