Amid growing concerns about escalating cloud costs, New Relic has adopted a FinOps approach to integrate cost management with observability, drastically reducing their cloud production costs by 60%. By treating cost as an observable metric alongside performance and reliability, they have built a FinOps practice that enables real-time visibility into cost drivers and inefficiencies. This approach involves correlating technical metrics with unit costs to create a financial lens that allows teams to identify and optimize resource utilization proactively. Shifting cost management upstream, New Relic now embeds cost-efficiency into the development lifecycle, employing strategies such as cost impact forecasting and iterative efficiency analysis to ensure financial accountability. This methodology has been encapsulated in their Cloud Cost Intelligence (CCI) platform, which offers continuous cost insights and anomaly alerts, enabling organizations to optimize cloud spending while maintaining performance and reliability. As a result, New Relic has fostered a culture where cost optimization is a standard engineering practice, transforming financial oversight from reactive tracking to proactive design.