To address the increasing demands of streaming viewers, Bitmovin and New Relic have partnered to create a unified observability framework that integrates advanced video analytics with a sophisticated observability platform, offering a comprehensive view of the viewer experience. This collaboration enables streaming platforms to enhance both content delivery and operational efficiency by providing deep insights into quality of service and experience. By transforming raw data into actionable insights, media companies can make informed decisions to optimize their streaming architecture, ensuring seamless content delivery and improved viewer engagement. The integration facilitates real-time tracking of crucial metrics like video startup times, buffering rates, and viewer engagement, while also providing insights into backend performance. This allows companies to quickly resolve performance issues and maintain high viewer satisfaction. The partnership empowers media companies to stay competitive by leveraging these insights to deliver high-quality experiences consistently, meeting the evolving expectations of audiences.