The Modern Software Podcast: How ScribbleLive Fights Churn with New Relic

ScribbleLive, a marketing-technology and content-creation company, implemented New Relic to enhance its operational efficiency and foster meaningful business conversations across different levels of the organization, from customer success managers to executives. The integration of New Relic was pivotal in reducing issue resolution time from days to minutes, transforming the engineering team into a strategic asset rather than a cost center, and reducing customer churn. New Relic's tools, such as real-time dashboards and APM 360, provided ScribbleLive with actionable insights, facilitating improved customer engagement and support. The initiative, supported from the leadership level, emphasized the importance of data-driven decision-making and the necessity of breaking down silos within the company. This transformation allowed ScribbleLive to leverage engineering data to drive change, enhance customer relationships, and maintain a competitive edge by turning IT into a source of strategic advantage.