Synthetic vs. Real-User Monitoring: How to Improve Your Customer Experience

As businesses increasingly shift online due to COVID-19, ensuring a seamless digital experience has become crucial, with website performance directly impacting customer satisfaction and business outcomes. Real User Monitoring (RUM) and synthetic monitoring, both essential components of Digital Experience Monitoring (DEM), provide valuable insights into website uptime and performance by simulating user interactions and gathering real-user data. These monitoring strategies help businesses proactively identify and resolve potential issues, ensuring that websites remain fast, functional, and responsive. Frontend monitoring, which focuses on the client-side experience, is critical for understanding how users interact with a site post-server delivery, offering insights into performance across various devices and locations. By leveraging a comprehensive monitoring strategy that integrates RUM, synthetic, and native app monitoring, companies can enhance customer experience, drive successful deployments, and make informed business decisions. Tools like New Relic One offer full-stack observability, enabling businesses to monitor and optimize both frontend and backend performance, ultimately ensuring a superior digital customer experience.