New Relic has undergone significant evolution over the years, shifting from an all-in-one observability platform to a consumption-based business model and rebranding itself as a company that prioritizes customer success. The new brand reflects this shift, with a modern look and feel, voice and tone, tagline, logo, colors, and website that focus on empowering software engineers to do their best work every day using data-driven insights. The new tagline "Data for Engineers" emphasizes the company's commitment to providing engineers with access to all their telemetry in a single unified platform, paired with powerful full-stack analysis tools, to help them overcome opinions and fill gaps in their workflow.