New Relic's 21 Days of Goodness campaign aimed to connect employees with each other and inspire them to give back to their communities, particularly during the busy holiday season. The campaign focused on giving, volunteering, and sharing, with different themes each week to drive employee engagement. Employees participated in various activities, including donating funds to charities, volunteering for community service projects, and sharing their personal stories of making a positive impact. The campaign was successful, with over 1,100 employees participating, directing over $65,000 to 741 charities, and more than half of New Relic's global workforce spending over 4,500 hours on community service projects during the single day. The campaign not only fostered new connections among employees but also reestablished old ones, and its success was a reminder of the company's commitment to its employees' well-being and social impact.