M&S shifts to digital-first retail with observability
Blog post from New Relic
Marks & Spencer (M&S) is enhancing its digital strategy to boost online sales, anticipating a significant increase in e-commerce activity, with a focus on providing a seamless omnichannel experience to meet evolving customer expectations. The company has adopted technologies such as agile app development, cloud deployments, and DevOps to support its digital transformation, spurred by the pandemic-driven shift towards online shopping. Observability has become crucial for M&S, with the integration of New Relic to improve customer experience by reducing mean time to resolution (MTTR) for incidents and enhancing data-driven decision-making. This approach allows M&S to respond swiftly to customer demands, highlighting the importance of context, analysis, and aggregation of data to maintain a competitive edge and foster long-term customer value.